Advance mobile Phone Applications for Business Use

Introducation

Around the world, every organisations is using the latest mobile applications to operate the business activities.As we can see that some people are using the mobile applications to promote their business quality.
 It is a term used to describe Internet applications that run on smartphones and other mobile devices. Mobile applications usually help users by connecting them to Internet services more commonly accessed on desktop or notebook computers, or help them by making it easier to use the Internet on their portable  devices. A mobile app may be a mobile website bookmarking utility, a mobile-based instant messaging client, and many other applications.

The invention of Business Mobile Phones

Although mobile phones have been a desirable accessory for business people since they first emerged in the yuppified era of the 1980s, it’s arguably taken them almost two decades to actually warrant their space in the briefcase and become a useful and cost-effective business tool.
The first application that revolutionised the world of business mobile phones was email. When Research in Motion’s (RiM) smartphone, the Blackberry, was first launched in 2002, its easy-to-use and reliable mobile email service made it the business person’s new best friend, driving large-scale adoption of the ‘electronic filofax’.

Latest Application Technology

Mobile phones need to do more than just facilitate on the move email and voice communication if they want to be adopted as a business tool standard. Mobile applications had to move beyond email if they were to be taken up by businesses, they had to effectively turn mobiles into mini-computers.
As we can see that in the market, lots of  organisations are making their own application and they have included all the information about their business. Similarly there are so many latest applications which are using in health sector, social sector ,environment sector.

Basic  Applications using for office works 

Mobile phones that support Microsoft Office can be used to view and edit documents, spreadsheets and presentations. They can also offer advanced Internet browsing and be used to view Portable Document Format  documents. Once you uploaded your application in your mobile than you don't need to open your desktop computer or Laptop for office uses. you can do your work by mobile applications.

Another key facility of business mobile phones is data synchronisation. This means your mobile calendar, contact list, pictures, for instance, can be kept as up-to-date as your PC by means of super fast information synchronisation between the two platforms. This wireless or cable connection could also be used to transfer information between phones or from phone to PC, or send text messages from a PC.

Mobile phone applications using in business:

Mobile ticketing :  

Tickets can be booked and cancelled mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their phones at the venue.

  

Mobile vouchers, coupons and loyalty cards:

Mobile technology can also be used for the distribution of vouchers, coupons, and loyalty cards. These items are represented by a virtual token that is sent to the mobile phone. A customer presenting a mobile phone with one of these tokens at the point of sale receives the same benefits as if they had the traditional token.

  

Content purchase and delivery:

Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones, and is evolving into the purchase and delivery of full-length music tracks, video, books and more.
Pay on-line facility: There are so many business applications where you can choose your product and you can pay by your credit card. It saves your time and money.

  

Location-based services:

Knowing the location of the mobile phone user allows for location-based services such as:

• Local discount offers
• Local weather / news / sports
• Tracking and monitoring of people
• Traffic reporting
• map
• crucial area of business location

Information services:

A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include:

• International and national News / sports
• Stock quotes
• Financial records

Benefits of mobile applications:

We all know that mobile phone applications are crucial part of the business now a days. Mobile applications can improve the services that business offers to the customers.  For example, when meeting with customers, management can access customer firm's customer relationship management system - over the internet - allowing management to update customer details while away from the office. Alternatively, management can enable customers to pay for services or goods without having to write a check or swipe a credit or use cash. More powerful solutions can link you directly into the office network while working off-site to access such resources as managementdatabase or accounting systems. For example, management could:

• set up a new customer's account

• check prices and stock availability

• place an order on-line
• easy to find out the information of product

Mobile technology leads to great flexibility in working - for example, enabling home working, or working while travelling. The growth of cloud computing has also impacted positively on the use of mobile devices, supporting more flexible working practices by providing services over the internet.

Conculsion: From my perspective, I believe that mobile phone applications have significant advantages for the business. Mobile phone applications include all the business information related to the customer needs so that the customer can get all the information from the cell phone applications. By using the applications, business can improve their marketing, they can promote their business, can introduce the new product to the customer. 

References : www.mobilephonesandsafety.co.uk/mobile-phone-applications-for-business-use.html
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